brand

A brand is a name, term, design, symbol, or other feature that identifies one seller's goods or services as distinct from those of others. The concept is crucial in marketing and helps consumers recognize goods and make purchasing decisions.

• Nike is a well-known brand globally. — ナイキは世界的に有名なブランドです。
• The brand of the product was prominently displayed on the packaging. — 商品のブランドはパッケージに目立つように表示されていました。

To brand means to create a unique name or symbol for a product or service, which helps establish its identity in the marketplace. This process is essential for distinguishing a company's offerings from competitors.

• They plan to brand their new product line with a fresh logo. — 彼らは新しい製品ラインに新しいロゴを付けてブランド化する計画です。
• She hopes to brand herself as a specialist in eco-friendly products. — 彼女はエコ商品に特化した専門家として自分をブランド化したいと考えています。